The Beality Journal

"A Different Way of Looking at Things"

Proteus (novel)

All Women (poem)

Fall Feeling (poem)

24 Forever (poem)

Domain Conflicts

Media Plan to Dramatically Reduce Drug Abuse

I

CONFRONT TRULY.  Confront people with the true facts.  The true facts will be sufficient.

 II

CONFRONT POWERFULLY.  Television is the most influential media.  Use television.  Use other media, if free of charge or extremely cheap.

 III

CONFRONT SIMPLY.  Confront people with one fact at a time in order to let it sink in.  The screen should be black with bold white lettering announcing the single, powerful fact.  No music should be in the background, just an authoritative voice reading the fact on the screen.  Visual and audio reinforcing each other.  No distractions.

 IV

CONFRONT OFTEN.  Confront people with such facts often.  Repetition works.  Persistence pays.

 V

CONFRONT CHEAPLY.  Confront people on television in brief, but powerful sequences.  Utilize community service spots as much as possible.  Negotiate with networks and stations to purchase one spot for every donated spot.

 ~BLB

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Copyright 1966-2005, Bruce Leonard Beal,
Bruce L. Beal, Bruce Beal, or just BLB